just legalize it already

Marijuana Web Names Snapped Up,

in Case of Legalization


Jordan Zazzara registered names mixing geography with marijuana.


New York Times

Mr. Faler, a former police officer who once worked the narcotics beat, has registered more than 1,000 marijuana-related Internet domain names, including oddities like icecreammarijuana.com and marijuanapastry.com. And he is not the only one banking on the drug’s online future. He is part of an Internet land grab for marijuana domains by so-called domainers who hope to sell their holdings at a profit, betting that more lenient marijuana laws will eventually drive more people to the Web for their supplies, whether they are seeking seeds, bongs, recipes or drug-laced dog treats.

All of this has been given a fresh burst of intensity by next week’s vote on Proposition 19, the California ballot measure that would legalize up to an ounce of the drug for recreational use. Fourteen states have already legalized medical marijuana.

“Marijuana domain name values will fly off the charts once Prop 19 passes,” said Mr. Faler, 49. “I’m hoping to make enough money to buy a condo in Morocco. That’s how big it’s going to be.”

Mr. Faler, who lives about 90 miles southeast of Los Angeles in Menifee, Calif., is poised to enter the pets and marijuana market by registering domains like potfordogs.com and marijuanadogbone.com because “dogs get cancer too” he says.

While it is unclear if such investments by enthusiastic newcomers will pay off, buying and selling Internet domain names can be a profitable business. The industry is estimated to be worth billions of dollars. A $13 million sale is pending for sex.com. In June, slots.com sold for $5.5 million and dating.com for $1.75 million. The New Jersey company that paid over $1 million for marijuana .com in 2004 says it has turned down five offers for more than $2 million for the domain in the last 12 months.

Domainers use various strategies when acquiring domain names. While Mr. Faler tends to register domains that struck his fancy at odd hours of the night, Jordan Zazzara of Long Island prefers the geographer’s method. With the help of a California map, Mr. Zazzara, 21, chose “geo-targeted” domains, registering ones that combined the state’s major city names with the words marijuana, weed, ganja, bud and cannabis.

For between $7 and $10 dollars a pop, he registered 100 domains stretching between beverlyhillsmarijuana.com and modestocannabis.com. He intends to keep them by renewing the registration every year for a nominal fee, until they are worth at least $5,000 each, he says. “I’ll sit on them for as long as I have to,” he said. “And when marijuana is an accepted thing like alcohol, which it eventually will be, these things will be worth a lot.”

New York Times

I wish I thought of this!

Vote Yes on Prop 19!