Cable TV subscriptions decrease for the first time
For the first time since the dawn of cable TV, the number of U.S. households paying for TV subscriptions is falling, marking a potential turning point in the TV business. Between the first and third quarters of this year, 335,000 fewer homes out of 100 million subscribed to TV service from a cable, satellite or telecom company, according to research firm SNL Kagan.
But the latest local data show that subscriber drops have largely fallen outside the biggest markets. The 10 biggest media markets collectively saw their number of TV subscribers grow by 125,000 from the first quarter to the second quarter, while the rest of the country lost 279,000 between those two periods, according to MediaBiz.
The reason for the declines remains unclear. Several cable operators have blamed the weak economy. But some analysts look to the growing popularity of online video. On Thursday, Nielsen Co. said that the amount of time Americans spent watching TV per month in the second quarter declined by 14 minutes, or 0.2%, from a year earlier.
I don’t own a cable subscription. I don’t even own a TV.
When I want to watch my shows, I go online. It’s cheaper. Not to mention, I don’t ever have to subject myself from those scary commercials. And, my life has never been better.
Online > TV