Human Technology

Rivals Say Google Plays Favorites

by Wall Street Journal:

Google tops search results with its new place service. WSJ

Google Inc. increasingly is promoting some of its own content over that of rival websites when users perform an online search, prompting competing sites to cry foul.

The Internet giant is displaying links to its own services—such as local-business information or its Google Health service—above the links to other, non-Google content found by its search engine.

Google, which is developing more content or specialized-search sites in hopes of boosting ad revenue, says that prominently displaying links to them is more useful to Web searchers than just displaying links to sites that rank highly in its search system. But the moves mean Google increasingly is at odds with websites that rely on the search engine for visitors.

Those companies say their links are being pushed lower on the results page to make room for the Google sites. Critics include executives at travel site, health site and local-business reviews sites and, among others.

Wall Street Journal

Net Neutrality, Net Neutrality, Net Neutrality

We need it to prevent businesses from hurting other consumers and businesses. Google isn’t breaking the law because technically, there is no law that says Google has to treat all search results equally.

Step it up FCC and do your job.